Christmas 2020: Bakery and Pastry trends
Christmas 2020: Bakery and Pastry trends
The top 5 Christmas Trends for Bakery & Pastry
Tesco's Orange and Maple bauble cake (UK)
1 - Piñata cakes
With consumers looking to elevate their Christmas celebrations at home, piñata cakes are a fun way to add an element of surprise. The contents inside the cake can be sweets, both alcoholic and non-alcoholic. Where decorations and colors delight consumers’ eyes, the surprise on the inside makes eating this cake an experience!
Albert Heijn's Blue Donut (NL)
2 - Blue: a considered Christmas
Where the classic red of Christmas signals elaborate festivities, which are favoured by some, it is not surprising that we see a different trend emerging this year. With many consumers in various forms of lockdown during Christmas, the color blue seems to be on the rise as a trending Christmas color. Next to being ideal as a winter wonderland backdrop, blue is the colour that expresses consideration and emphasizes meaningful experiences, with family and friends (digitally or not) and of course, high quality food.
Tesco’s plant-based Ginger Chai cake (UK)
3 - A vegan-friendly Christmas
Mailbox Brownies by The Chocolate Kitchen (UK)
4 - Socially distant: sending sweets per mail
Special times require creative solutions. Many consumers that were unable to visit (all) their loved ones and deliver their sweet treats in person, decided to surprise their loved ones with a lovely delivery! Plenty of loaded brownies were ordered online and got delivered around Christmas times. Special Christmas editions with Christmas flavours (cinnamon, mince pie and more) and the classical Christmas colours red & green! Over the past few months we have seen a huge increase in brownie-by-post players, and we expect these are here to stay for the years to come.
Jules Destrooper 2021 Cookie Gift Pack (NL)
5 - Gift packs: looking forward to 2021
As 2020 ends, consumers are looking forward to 2021 with hope. Saying goodbye to the past year is something many look forward to, which is clearly reflected in many greeting cards. But that’s not all, even baked foods are done with 2020. Bring on the new year!
