Barry Callebaut launches Focus for Growth action plan
Ad hoc announcement pursuant to Art. 53 LR
Barry Callebaut launches Focus for Growth action plan
Ad hoc announcement pursuant to Art. 53 LR
Focused on restoring fundamentals, prioritizing high-impact growth opportunities and expanding value-added solutions
Focus for Growth marks a shift toward sharper investment choices combined with driving operating discipline across the Group. Following a period of unprecedented industry disruption and transformation, we must first stabilize our fundamentals, restore customer service and prioritize customer-centricity. At the same time, we are accelerating our focus on higher-value and differentiated solutions for everyday chocolatey occasions. By focusing on ten must-win markets, prioritizing Gourmet, scaling select Specialties and strengthening our premium offerings across the portfolio, we aim to drive above market volume and revenue growth with enhanced profit and returns. Further, we will continue to diversify our sourcing portfolio as the world's largest cocoa bean processor to safeguard future supply security and enhance operational resilience.
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