• Official inauguration of the new CHOCOLATE ACADEMY^TM Center Casablanca, the best platform for chefs and artisans to showcase and develop their talent and skills
• The CHOCOLATE ACADEMY^TM Center Casablanca offers inspiration, training and support for professionals to help them win in the market

The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products, officially inaugurated its CHOCOLATE ACADEMY^TM Center in Casablanca, Morocco. This new facility serves as a creative platform where chefs and artisans can showcase and develop their talent and skills, and learn about new trends, techniques and recipes. It is only the second CHOCOLATE ACADEMY Center on the African continent and part of the wider CHOCOLATE ACADEMY Center network. Through its global network of now 26 CHOCOLATE ACADEMY Centers, Barry Callebaut offers inspiration, training and personalized support for artisans, pastry chefs, confectioners, bakers and caterers, and helps them to explore the infinite world of chocolate indulgence.

Consumption patterns in North Africa are shifting towards premiumization and new concepts in terms of design, color and flavors. With its team of dedicated local chefs and visits of other renowned chefs, CHOCOLATE ACADEMY Center Casablanca will play an important role in driving innovation.

About Barry Callebaut Group:

With annual sales of about CHF 7.2 billion (EUR 6.6 billion / USD 7.9 billion) in fiscal year 2020/21, the Zurich- based Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The Group runs more than 60 production facilities worldwide and employs a diverse and dedicated global workforce of more than 13,000 people.

The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The global brands catering to the specific needs of these Gourmet customers are Callebaut^® and Cacao Barry^®, Carma^® and the decorations specialist Mona Lisa^®.

The Barry Callebaut Group is committed to make sustainable chocolate the norm by 2025 to help ensure future supplies of cocoa and improve farmer livelihoods. It supports the Cocoa Horizons Foundation in its goal to shape a sustainable cocoa and chocolate future.