Moving beyond the 5 Easter food trends for 2020 we saw this year, 2020’s Easter eggs are really going crazy! Explore a new take on the classics with nature-inspired looks, be amazed by new formats that redefine your idea of an Easter egg, and discover which ingredients make this Easter truly magical. They are sure to make the Easter egg hunt worth your while!
Top 4 trends to Watch for Easter Eggs 2020:
1. Easter egg evolution: shapes beyond eggs
Everybody knows what an Easter egg looks like, right? You might want to guess again, as we see a lot of alternatives to the classic Easter egg this year! These alternatives combine the new with the familiar, such as Tony’s Chocolonely’s Easter Egg tablet, which features their irregular pieces, with the Easter egg in the middle. Or think of decorated Easter eggs, such as a chocolate bark in the shape of an egg.
But there’s more, the final key to success here is a promise of great chocolate taste and delicious Easter egg decorations and inclusions. For example, the chocolate egg slab creates excitement by giving you a mouth-watering preview of the textural delights the inclusions in the chocolate will give you.
2. Nature inspired Easter eggs
Among all the Easter splendor, there is a counter-trend of nature-inspired Easter eggs that stands out in simplicity. Delicate colors and quail egg patterns are the main theme, soft and sophisticated. They bring a cozy charm and feeling of nostalgia to the Easter celebrations. This simplicity lends itself to some more creative Easter chocolates as well, such as a gold or silver quail pattern, or a modern, geometric egg shape.
Whether you go for giant Easter eggs or mini eggs, natural colors or delicate pastels, impress with an inside that’s a celebration of rich chocolate tastes and delightful textures.
3. Free-from Easter Eggs
Easter eggs have long ago stopped being a one-size-fits-all product, which means that your recipe is critical to make you stand out! As more and more consumers are adapting to more holistic living, due to concerns about their impact on the environment, the base of consumers that identify as vegetarians, flexitarians, vegans and other lifestyles is growing.
These consumers are increasingly interested in products that are free-from. For example, vegan Easter eggs and other dairy-free chocolates appeal to a large body of consumers that want to limit their environmental footprint, without having to compromise on taste. Barry Callebaut is more than happy to provide you with a whole range of chocolates, chocolate decorations, vegan transfer designs and a variety of sprinkles and inclusions to delight even the most conscious consumer!
4. Easter eggs for adults: Spike it up!
This year, we see a trend that firmly establishes Easter eggs as an adult treat! On the most indulgent side of the spectrum, we see several concepts of Easter eggs featuring alcoholic beverages and alcohol-related flavors.
As the combination of chocolate and alcohol is not new, we know that high-quality chocolate provides the sensorial base to make all other flavors stand out. For example, Ruby chocolate is especially delicious when combined with pink champagne, gin, and even whisky! Combined with sophisticated design, touches of gold and rich colors, these boozy Easter eggs are an ideal way to elevate a typical Easter brunch into an extravagant affair!