The next generation of consumers is constantly looking for new experiences and are continuously hungry for intense delight and maximizing pleasure.  Hedonism, therefore, is a journey of DISCOVERY, ADVENTURE & EXCITEMENT to fulfill their hedonistic dreams.

5 in 10 consumers say products must feel fun & adventurous.

^{Source: Barry Callebaut  Consumer Research, 2018}

Consumers love to discover new experiences to satisfy their curiosity.  As explorers they want to move out of their comfort zones to explore new products, often combined with an element of the unexpected.  Unusual, inspiring and daredevil experiences fulfill the need for escapades & daydreaming on their journey of discovery.

6 in 10 consumers want to “share with others” new & exciting product experiences.

^{Source: Barry Callebaut  Consumer Research, 2018}

Treat-seekers are in search of experiences with a twist to increase product & life experiences.  Due to the social media-“FOOD instagrammability” - they record and show these experiences more easily into daily lives because image is everything to bring the product experience to life. Delivering novelty and variety with a twist that tantalizes all senses will capture all their attention and will be shared around the globe.

7 in 10 consumers want to try “new & exciting products”
6 in 10 consumers think that “rare, unique or crazy flavors” make the experience more exciting

^{Source: Barry Callebaut  Consumer Research, 2018}

And finally, new experiences breaking the convention and full of surprises will attract pleasure-seekers. Elements of inventive and unexpected, unusual and unconventional product experiences add excitement to the food experience.  The more decadent & eccentric the more it will sparkle their attention!