Consumers desire pure, natural, and tasty food experiences
Consumers desire pure, natural, and tasty food experiences
Tasteful Experiences
Consumers’ desire to enjoy and indulge in tasty products has been around forever.
However, what we have seen emerging recently is that the taste appreciation of consumers has evolved. Consumers’ palates have become adapted to more subtle and less obvious tastes, including less sweet flavors. People still want to enjoy life and enjoy food & drinks, but at the same time, they are mindful about their health.
Barry Callebaut’s recent proprietary consumer research clearly underlines this soft health trend:
|
68% |
of global consumers agree they wish there were healthier chocolate options1 |
|
71% |
of global consumers would love a tasty milk chocolate with more cocoa and less sugar.1 |
Image credits: trufru.com
TrüFrü Nature’s fruit in chocolate
Pure fruit frozen fresh or freeze-dried and covered in chocolate. This delicious and healthy treat has won the innovation award at the Sweets & Snacks Expo.
Image credits: hotelchocolat.com
Hotel Chocolat Supermilk Batons
Milk chocolate with 65% cocoa has more cocoa flavor than their typical milk chocolate, with a dash of milk for added smoothness.
Simple and Straight from Nature
Accelerated by the pandemic, global consumers want to reconnect with the nature around them. Mother Nature is valued more and more as consumers are increasingly aware that immersing themselves in nature is beneficial for the body and mind. Nearly 6 in 10 global consumers feel the need to be closer to rural life.2
Also in Food & Drinks, nature's flavors are increasingly valued.
Consumers look for pure products straight from nature, with minimal processing and as little ingredients as possible.
68% |
of global consumers would love a pure chocolate, with as few ingredients as possible.1 |
50% |
Pure chocolate means natural ingredients, higher quality and rich cocoa flavors for half of global consumers.1 |
Image credits: rxbar.com
Chocolate Sea Salt RXBAR
RX bars use as few ingredients as possible, all well-known and clearly displayed on the front of their packaging. Their nutritional bars are tasty and popular.
Image credits: hampshireattractions.co.uk
Wild Food UK
Wild Food UK organizes foraging courses: searching for, identifying and collecting wild food. They had over a million visitors last year – an increase of about 25% according to director Marlow Renton.
The Renaissance of Cocoa
When nature x craftmanship x innovation
Discover 2nd generation chocolate. A range of dark & milk chocolate, designed to indulge in the purity of cocoa flavors. Putting cocoa first, sugar last.
Sources
- Barry Callebaut proprietary consumer research 2022
- ForesightFactory consumer research 2022
