Top 6 Trends
to Watch in Bakery
Top 6 Trends
to Watch in Bakery
APAC is a strong growth market for bakery & pastry.
What are the key themes to consider as you create the bakery/pastry products of tomorrow?
We have reviewed our own proprietary research, tracked new product launches, and synthesized various industry data sources to determine the most important trends influencing Asian bakery and pastry today.
Top 6 Trends to Watch in Bakery and Pastry:
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1. Sugar Reductions
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2. Gut-health Solutions
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3. Homebaking
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4. Emotional Wellbeing
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5. Treats for the Planet
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6. Extraordinary Experiences
Source: Dove
Source: Pocky
Gut-health solutions
Consumers are falling well short of recommended daily dietary fibre intake. This is a great opportunity for brands to fulfill unmet needs with fortified fibre, gut enzymes etc.
70% of APAC consumers agreed that the best chocolate cookies is one where healthy or good-for-you ingredients are added in.
In South East Asia, Glico launched 2 goodness variants under Pocky Wholesome made of whole wheat that is high in nutrients, fibre, and also supports healthy digestion!
Source: Botanika Blends
Homebaking
The booming homebaking trend is here to stay because not only does it provide comfort at tough times but it has a healthy perception of being ‘less processed’.
Brands are extending the product line to home-baking solutions such as pre-mix, decoration ingredients and DIY bakery kit.
57% of Chinese adults prefer home-baked or home-cooked food because it makes their daily diets healthier.
Marvellous Mug Cakes from Australia is free from added sugar, dairy and loaded with plant based protein and wholesome oats. This no-fail plant-based mug cake is ready in 1 minute, home-baked by anyone!
Source: Mintel
Treats for the Planet
The pandemic has increased awareness of the negative impact humans have on the planet. Brands can appeal to consumers by incorporating and communicating on their use of sustainable ingredients.
60% of APAC consumers actively seek out sustainably produced cookies containing chocolate.
Natural Lawson Cheese Cream Sandwich Biscuits with Protein from Japan is made with cultured butter and black pepper. The packaging is printed with biomass ink produced using renewable energy to reduce carbon emission.
Source: Family Mart
Emotional Wellbeing
Whether consumers are seeking comfort, moments to celebrate, or escapism. Bakery & pastry offers a great source of comfort and indulgence.
76% of APAC consumers want to try new and exciting cookies containing chocolatey experiences.
Family Mart has released adorable macarons that look like bite-sized burgers, layered with several ingredients to resemble the components of a typical burger. It’s a perfect indulgent treat for those who can't decide between sweet and savoury !
Source: Mintel
Extraordinary Experiences
More brands are creating new sensations via textural innovation to offer a multi-sensorial eating experience.
67% of APAC consumers actively explore rare, unique or even crazy flavors in bakery products.
Pulmuone Foodmerce Pul's Care Steamed Rice Ring Doughnut from South Korea has an unusual mugwort flavour, interesting soft fluffy dough texture and intriguing dark green colour which comes from mugwort, an asian herb known for many health benefits.
Sources:
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Mintel Reports, In-Store Bakeries - APAC - February 2021
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Mintel Reports, Baking and Mixes - APAC - March 2021
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Innova, Top 10 Trends Bakery & Cereals - 2021
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Mintel Reports, A Year of Innovation in Baking Ingredients & Sugar - April 2021
