Upcycled cacaofruit: a delicious solution to climate change
Upcycled cacaofruit: a delicious solution to climate change
Millennials and centennials favor foods and beverages that are good for them, the planet and its people
The brand storytelling has a much bigger impact on the decision-making process for consumers than it had before. Millennials and centennials are interested in brands that are able to add goodness to the world and care about sustainability, with a positive impact on the planet. Therefore for this upcoming generation, it is essential to maintain these key factors: brands and products need to be tasty, healthy, and good for the planet and its people.
Upcycled food as a delicious and sustainable solution for the planet
Today an estimated 30% of all the food produced in the world ends up as waste before it even gets to the table. Because of this wasted food, also water, and all the energy that it took to grow, harvest, transport, and packaging it, went to waste. In the case of cacaofruit, it’s even 70% that gets wasted in the field since only the seeds are harvested for chocolate and the rest of the fruit is discarded. Cabosse Naturals leads the upcycled food revolution by upcycling the entire cacaofruit. Now, not only its seeds but also its nutrient-dense peel and fresh, fruity pulp are fully used.
Upcycled food is the single most effective solution to global warming. Upcycled foods are using ingredients that otherwise would not have gone to human consumption, and are procured and produced using verifiable supply chains, and have a positive impact on the environment.
Upcycled food certification is paving the way for consumers and brands
As an associate member of the Upcycled Food Association, Cabosse Naturals underlines the importance of upcycled food. It’s essential for consumer brands to invest in sustainability for long-term success: recent studies show that about 60% of consumers want to buy more upcycled food.
Make it easy for consumers to participate in the upcycled food movement. Provide an Upcycled Certified™ mark on the packaging of your products. Through this mark, they know they are buying a product with upcycled food ingredients and are making a positive contribution to the planet. The mark helps them make an informed choice in their purchases.
The usage of the Upcycled Certified™ mark has a unique visual hook and will be used on non-food products too. The mark enhances trust, increases the perceived quality of the product, and raises the willingness to consume. The mark will be first rolled out in the US before being expanded to the rest of the world. Pave the way for your established consumers, and be able to reach out to a whole new target group, by using the upcycled cacaofruit in your applications and recipes.
