Whether gifting a luxe chocolate Easter egg or preparing a post-Iftar dessert spread, consumers are drawn to multi-sensorial experiences that engage all 5 senses, from snap to melt, to aroma and visual appeal.

More than 6 in 10 consumers worldwide crave tasty seasonal chocolate experiences with multiple textures and flavors¹. 

This appetite for multi-sensorial indulgence is influencing creative formats such as chocolate ‘egg sandwiches’ or animal-shaped treats, particularly in the UK, where traditional chocolate eggs are shrinking due to shrinkflation².
 

Ramadan is a time for reflection, and Easter is a season of renewal– both lend themselves to conscious consumer choices. 

Brands are launching clean-label and plant-based chocolate hampers this Easter, ensuring every bite supports ethical sourcing and wellness.

In the category of Ramadan and Eid-themed products, Tony Chocolonely’s Ramadan gift packs feature 100% traceable cocoa with fair-trade partnerships, resonating deeply with mindful and value-driven shoppers. 
 

Modern seasonal calendars are expanding beyond Easter and Eid to include diverse expressions of indulgence, from Easter baskets to Ramadan countdowns.

1 in 2 consumers prefer limited-edition seasonal chocolates¹ and brands are responding with culturally resonant offerings.

Fortnum & Mason’s limited-edition hampers include heritage chocolate Easter eggs, pralines and spreads for elegant springtime gifting. Kitkat’s 30-piece Iftar bar celebrates each night of Ramadan with symbolic bite-sized indulgences to turn the moment of breaking fast into a shared, indulgent ritual.

Seasonal chocolate is no longer just a tradition, it’s an experience. Exclusivity, luxury and rarity drive desirability for both Easter and Eid consumers.

73% of global consumers enjoy benefits that feel exclusive to them¹.

Expect chocolates with rare ingredients like saffron, pistachio and rose, or ultra-premium luxury gift sets that turn simple moments into standout experiences.

This ‘Mass Exclusivity’ trend has seen retailers launch chocolate collections that feel both personal and high-end, fuelling consumer excitement and premium positioning².

Despite smaller egg sizes and ingredient substitutions, overall seasonal spending this spring remains high, driven by a desire for meaningful indulgence, novelty and premium quality². Even in constrained markets, consumers are willing to splurge on unique seasonal chocolates that offer exclusivity or cross over into gifting, beauty and lifestyle².