Embrace the Sensation
Indulgent trail mixes are on the rise, and adding new colors, textures, and flavors makes them even more enjoyable. Consumers want snacks that help them escape the ordinary, especially during routine activities like working, studying, and traveling.
Trends & Market Research
Did you know that 67% of consumers often eat snacks just for enjoyment, not because they are hungry? What else are consumers looking for in snacking?
Discover top trends for trail mix with proprietary Barry Callebaut data and other consumer insights!
Texture & Flavor Innovation
73% of consumers agree that a new flavor/variety would inspire them to make a trail mix purchase! Find colorful, flavorful and fun trail mix inclusions in our Trail Mix Indulgence Guide. Each featured product was developed with consumers’ desires in mind.
Chef-Developed Inspiration
Our Barry Callebaut chefs, inspired by the latest trends and insights, created delicious new trail mixes to inspire you. Embrace the sensation with a wide variety of textures and flavors for a unique trail mix experience.