Lifestyle Choices: Healthy and mindful eating is here to stay
Lifestyle Choices: Healthy and mindful eating is here to stay
Ultimately, any lifestyle choice is chosen based on the consumer's perception of what fits their individual needs best and aligns with their values.
The continued growth and popularity of many different diet and lifestyle options proves that healthy and mindful eating is here to stay.
Taste is still king. No matter your healthy application, this is one attribute consumers will not sacrifice.
75% of European consumers say that their food needs to be tasty, good for them and good for the planet1.
There are 5 trending lifestyle choices consumers follow:
- Flexitarian: Flexitarians follow a plant-based diet most of the time but allow an occasional meat or fish dish. In 2022, 31% of global consumers considered themselves flexitarians and that number keeps on growing2.
- Vegan: 33% of European consumers say they seek to purchase vegan or plant-based chocolate confectionery1. The rise of events like Veganuary 2023 attracted more than 700 000 people3 which shows that more and more people are willing to try this diet, even if that is just for a month (with a significant increase from 2020 when Veganuary had 400 000 participants).
- Organic: 60% of European consumers say they are interested in purchasing organic products1.
- High protein: Adding protein to their diets is growing, whether that’s to compensate for a reduced meat diet, or to increase the energy to live up a relentless active lifestyle. Indeed, more than 80% of global consumers are showing a high interest in protein as a functional ingredient4 and 50% of European consumers say actively seek products with the claim “high in protein”1.
- Reducing sugar intake: Sugar is THE baddie that needs to be reduced. With governments engaging on a sugar-war, and a higher concern on obesity, more than half of European consumers say that when selecting a cake or pastry containing chocolate, it must have a “low sugar” or “no added sugar” claim1.
Free Brochures with Market Insights by Barry Callebaut, 2020
Select the brochure about Healthy Lifestyle or Plant Craft and receive the brochures directly in your mailbox.
The brochures showcase recent insights into an increasingly health-minded consumer market and Barry Callebaut's product solutions.
Healthy Lifestyle brochure content:
- High Protein solutions
- Vegan and Dairy-Free solutions
- Sugar solutions
- Organic range
Plant Craft brochure content:
- The plant-based opportunity
- Dairy-free and vegan ranges
- Regulatory information
To receive your Healthy Lifestyle brochures, please complete the form.
To download your free copy of this brochure, fill out the form below!
1 Source: Barry Callebaut proprietary consumer survey, fielded digitally via Qualtrics in 18 countries, n=8051
2 Source: FMCG Gurus, 2022
3 Source: Veganuary.com, 2023
4 Source: Innova, 2022
