Healthy and mindful eating is here to stay
38% of US consumers report to have followed a special diet in 2019
This shows that today's consumers are more aware and invested than every in what they put into their bodies. The continued growth and popularity of many different diet and lifestyle options proves that healthy and mindful eating is here to stay.
Over the past 5 years, US consumers claim to have tried the following diets:
30% high protein | 34% low sugar | 6% vegan | 5% keto
Diet Trends Defined:
HIGH PROTEIN: A diet that emphasizes consumption of high-protein-containing foods to either lose weight or gain lean muscle mass.
KETO: A low-carb, high-fat diet. The reduction in carbs and replacement by high fats puts the body into a metabolic state called ketosis.
PALEO: This diet includes lean meats, fish, dairy, fruits, vegetables, nuts, and seeds--foods that, in the past, could be obtained by hunting and gathering.
VEGAN: Defined as a way of living that attempts to exclude all forms of animal exploitation. For these reasons, the vegan diet is devoid of all animal products.
Taste is still king. No matter your healthy application, this is one attribute consumers will not sacrifice.
Barry Callebaut has a wide range of functional, yet tasty, products that hit the pulse of consumers' lifestyle choices.
Get Informed About Lifestyle Choice
A Free Brochure with Market Insights by Barry Callebaut, 2020.
In this brochure, Barry Callebaut will showcase:
- Recent insights into an increasingly health-minded consumer market
- Our complete range of offerings for high-protein, vegan, keto, and paleo diets.
- And much more!
To download your free copy of this brochure, fill out the form below!