US consumers said that on average 62% of people they know act as described in the statement above. 1
What are some of the reasons “It’s Worth It” consumers choose to eat baked goods?1 (% of consumers who strongly or somewhat agree with these statements.)
- “It is my favorite flavor.” (70%)
- “It looks visually interesting.” (51%)
- “It appeals to several of my senses.” (42%)
- “It’s something fun or a novel treat.” (41%)
- “It is very decadent.” (37%)
From little cheats to “I deserve this” treats!
Barry Callebaut knows all of the reasons consumers indulge in something delectable.
Breakfast time, party time, anytime, our collection of artful decorations, decadent toppings and flavorful additions offer rewards that are worth it so that they can be relished without a morsel of regret.
Our "It's Worth It" tools could help drive your business! The Barry Callebaut "It's Worth It" application playbook & brochure include:
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An easy-to-use guide to win the “It’s Worth It” occasion with consumers and create profitable, trendy baked goods for your bakery.
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Bakery recipes with step-by-step instructions for your bakery staff, including a show-stopping Chocolate Peanut Butter Fudge Cupcake, PB & J Cake, Sweet & Salty Donut, Pinata Cupcake, and more...