Pioneering brands launching ruby chocolate in 2018 & 2019
Pioneering brands launching ruby chocolate in 2018 & 2019
Since its launch in 2017, ruby chocolate has been a breakthrough innovation for many brands around the world, both by consumer and artisanal brands, including Prestat, Baci Perugina, KitKat, Leonidas and Fazer.
Ruby innovation is already making its way across all chocolate segments: pralines, bars, donuts, biscuits and many more. Ruby chocolate is incredibly versatile and can be used for all sorts of categories, just like white, milk and dark chocolate. Its fresh, surprising taste gives all these beloved products a unique twist and a new, exciting flavor experience.
Baci® Perugina® with chocolate
At this year’s ISM, the world’s largest trade fair for sweets and snacks, eleven brands announced the introduction of Ruby chocolate in their products. Pioneering brand Nestlé has successfully created new versions of some of its most iconic products with Ruby chocolate: a new pink KitKat – first launched in Japan and Korea and then introduced on European and American markets – and a limited edition of the Italian praline Baci, both of which have received global media attention. Check out the crowdsourced platform rubychocolate.com to see an overview of launches by brands around the globe and what ruby consumer experiences are trending.
Looking for a new and exciting chocolate experience for your brand? The intense fruity flavor of ruby chocolate makes it a perfect treat. This fourth type of chocolate invites creativity, even more so than any variety ever before, thanks to its bright ruby color and its fresh, fruity notes.
