Top Cookie Trends:
Bake It Happen in
2025 and Beyond!
Top Cookie Trends:
Bake It Happen in
2025 and Beyond!
Cookie Trends: Consumers continue to CRAVE cookies!
In 2025, cookies remain a staple among North American consumers, often seen as a convenient, indulgent, and affordable treat.
Given the continued consumer excitement for cookies, Barry Callebaut surveyed consumers in 2025 to learn more about their attitudes towards sweet baked goods.*
Based upon trends in the market and insights from our consumer survey, our chef team created innovative cookie and brownie concepts using Barry Callebaut products.
All of the featured concepts demonstrate how to create cookies and brownies that feature unique flavors and interesting visual appeal.
Keeping up with the latest cookie trends is all about satisfying evolving cravings. We bring research-backed insights and practical solutions to help manufacturers turn those delicious trends into real opportunities for growth.
Here's what we learned from our consumer survey:
Chocolate flavors dominate as the most popular cookie flavor choice per 75% of North American consumers
The top 3 factors influencing cookie choice are:
76% | Flavor: Enjoyment remains the primary driver of cookie selection |
66% | Price: Value is extremely important |
52% | Texture: Mouthfeel plays a crucial role in decision-making |
Ready to Bake It Happen?
With rising ingredient costs, differentiating through value perception is more crucial than ever to delight your customers with top-quality products.
With that in mind, we've created a guide offering creative solutions for profitable results to support you.
Download the full report to dive into Barry Callebaut's proprietary research and learn more about the cookie trends of tomorrow!
Bake It Happen!
What's Inside?
- A selection of proprietary consumer data from Barry Callebaut on cookie trends
- What a premium cookie experience means for consumers, including what features are important for them
- A cookie concept created by Barry Callebaut's innovative, world-class chefs
- An introduction to key Barry Callebaut products that will help you meet today's consumer needs
If the form below is not displaying, please ensure you have accepted all cookies when visiting our website. Otherwise, you can access the form directly here.
