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Iconic brands are launching ruby chocolate

Magnum Ruby ice cream

Iconic brands are launching ruby chocolate

Ruby chocolate products
Ruby chocolate products
Today, ruby chocolate can be found all over the world. Over the last year iconic brands, like Magnum, Costa and Baci, launched a ruby chocolate creation. Magnum launched the 1st ice cream with ruby chocolate, Costa a unique drink and Baci their iconic praline.
Magnum Ruby ice cream

Magnum Ruby ice cream

Magnum Ruby: a unique recipe

Magnum ice cream, the global authority on ice cream and chocolate, introduces the new Magnum Ruby and in doing so, becomes the first ice cream brand to launch an ice cream featuring ruby chocolate.

Since the very first Magnum back in 1989, we, Barry Callebaut & Magnum,  have been crafting unique chocolate creations together. For the development of Magnum Ruby, we worked closely with the Magnum team to define the perfect ruby chocolate with the iconic crack. 

To create a new chocolate experience Magnum found the perfect pairing for Ruby with the white chocolate ice cream and raspberry swirl, bringing a new Ice cream chocolate experience to life, lusciously smooth and fruity.

Unilever is launching Magnum ruby across Europe and to the world.

Ruby chocolate, a true gift from nature
Ruby Cocoa Hot Chocolate

Ruby Cocoa Hot Chocolate

Costa Coffee offering the 4th type of hot chocolate: Ruby Hot Chocolate

Costa Coffee is a pillar of the coffee industry, one which has recently disrupted the market by launching a unique product, Ruby Hot Chocolate. 

This ruby hot chocolate has not only opened up consumers to the unique natural berry tastes of ruby chocolate, but also added value to the hot chocolate market. Ruby chocolate offers you a 4th option when choosing your preferred hot chocolate beverage. With this launch, the 4th type of chocolate has officially integrated all chocolate applications.

Discover pioneering brands launching ruby chocolate
Baci Perugina limited edition with ruby cocoa beans

Baci Perugina limited edition with ruby cocoa beans

Baci Perugina limited edition with ruby cocoa beans

The 100-year-old Italian brand Baci represents an icon in the pralines world. Back in 1922, the brand name Baci, which literally means “kisses” in Italian, was born. And almost 100 years later they launched the limited edition: Baci Perugina with ruby cocoa beans.

The “kisses” are perfect for gifting, especially on Valentine’s or Mother's Day. That is why, with the launch of ruby chocolate, Baci decided to launch a limited edition of the Perugina with ruby chocolate around valentines. The velvety pink ruby chocolate meets the traditional “kiss” of hazelnut sablage with dark chocolate and a whole hazelnut on top. This results in a unique combination of balanced, sweet fruity and nutty flavors next to crunchy and smooth textures. The pink color offers an unforgettable experience to be shared with loved ones.

  • Discover the Baci Perugina with ruby cocoa beans
  • Get in touch to learn how to innovate for your brand

Keep reading about ruby chocolate

  • Pink ruby chocolate cheesecake

    What could ruby do for my brand?

    Discover how ruby chocolate can make your next new product launch a success. Why use ruby chocolate? How to launch a product with ruby chocolate? Find key learnings from our marketing experts here.
    Zobacz więcej - What could ruby do for my brand?
    What ruby chocolate could do for your brand
  • Ruby chocolate, milk chocolate, dark chocolate, white chocolate rocks

    Technical tips to work with ruby chocolate successfully

    Ruby Chocolate has its challenges but we are working on recipes of ruby chocolate for every application. Discover how ruby can be used in Confectionery, Bakery & Pastry, Dairy & Drinks and Ice Cream & Desserts.
    Zobacz więcej - Technical tips to work with ruby chocolate successfully
    Technical tips to work with ruby chocolate
  • Ruby chocolate countlines and decorations

    Ruby Chocolate - everything you need to know

    Learn more about Ruby chocolate! What Ruby can do for your brand, how to activate your segment or some technical tips to work with Ruby Chocolate.
    Zobacz więcej - Ruby Chocolate - everything you need to know
    Ruby Chocolate - everything you need to know

Discover Ruby

Ruby Chocolate Max (low viscosity)

Ruby Chocolate Max (low viscosity)

Ruby, an even more intense sensorial delight, with a higher tension of fresh berry fruitiness and darker color.

  • zakres
    • Chocolate
  • Fluidity
    3
  • Min. % Dry cocoa solids
    31%
  • Min. % Dry milk solids
    22%
Ruby Chocolate (low viscosity)

Ruby Chocolate (low viscosity)

Ruby Chocolate the biggest innovation in the chocolate industry in 80 years. Ruby offers an intense sensorial delight, a totally new taste experience: neither bitter, milky or sweet, but a tension of fresh berry fruitiness and luscious smoothness.

  • zakres
    • Chocolate
  • Fluidity
    3
  • Min. % Dry cocoa solids
    40.3%
  • Min. % Dry milk solids
    22.5%
Ruby Chocolate (high viscosity)

Ruby Chocolate (high viscosity)

Ruby Chocolate the biggest innovation in the chocolate industry in 80 years. Ruby offers an intense sensorial delight, a totally new taste experience: neither bitter, milky or sweet, but a tension of fresh berry fruitiness and luscious smoothness.

  • zakres
    • Chocolate
  • Fluidity
    2
  • Min. % Dry cocoa solids
    40.3%
  • Min. % Dry milk solids
    23.5%
Ruby Ice Cream Chocolate

Ruby Ice Cream Chocolate

Ruby chocolate, a true gift from mother nature, is now available in an Ice Cream Coating.  Its fresh and tangy flavor delivers a new taste experience that consumers will love, with the novel ice cream coating crack of texture. 
Ruby provides new pairing horizons for the ice cream market and new tasting experiences in ice cream consumption.

  • zakres
    • Chocolate
  • Fluidity
    4
  • Cocoa intensity
    2
  • Min. % Dry cocoa solids
    38%
Ruby Chocolate sunflower lecithin (low viscosity)

Ruby Chocolate sunflower lecithin (low viscosity)

Ruby Chocolate the biggest innovation in the chocolate industry in 80 years. Ruby offers an intense sensorial delight, a totally new taste experience: neither bitter, milky or sweet, but a tension of fresh berry fruitiness and luscious smoothness.

  • zakres
    • Chocolate
  • Fluidity
    3
  • Min. % Dry milk solids
    22.5%
Ruby chocolate chips S

Ruby chocolate chips S

Small non-vibrated ruby chocolate chips.

  • zakres
    • Decorations & Inclusions
  • Shape
    chipsy
  • Base Ingredient
    Chocolate Based
  • Size
    20000 pcs/kg
Ruby Chocolate Stracciatella Flakes

Ruby Chocolate Stracciatella Flakes

Hedonistic Ruby chocolate in the new format of crunchy stracciatella flakes. Irregularly shaped for an artisanal look it will bring a delicious Ruby touch to your ice cream.

  • zakres
    • Decorations & Inclusions
    • Sprinkles & Inclusions
Ruby Curls

Ruby Curls

Delicate Ruby chocolate roll-ups that add a festive and sophisticated touch.

  • zakres
    • Decorations & Inclusions
    • Sprinkles & Inclusions
  • Base Ingredient
    Chocolate Based
  • Wymiary
    L13 x W5 mm
Show more products

Trends & Insights

cacaofruit applications

Upcycled Cacaofruit: The New Star in Barry Callebaut’s Sustainability Solutions

Barry Callebaut is taking sustainability to new heights by adding the Upcycled Certified cacaofruit products to the portfolio. These flavorful, nutritious ingredients help reduce environmental impact while offering exciting new possibilities for eco-friendly products across the food industry.
Zobacz więcej - Upcycled Cacaofruit: The New Star in Barry Callebaut’s Sustainability Solutions
Upcycled Cacaofruit: The New Star in Barry Callebaut’s Sustainability Solutions
cacaofruit and herbs

The Perfect Pairing of Cacaofruit and Herbs

Discover how the vibrant flavors of cacaofruit come alive when paired with aromatic herbs. We delve into the unique ways cacaofruit’s tropical notes harmonize with herbs like thyme, chamomile, and basil, assembling unexpected flavor combinations perfect for both savory and sweet creations. From refreshing beverages to innovative desserts, see how these bold pairings can elevate your creations and bring a touch of wellness to every bite.
Zobacz więcej - The Perfect Pairing of Cacaofruit and Herbs
The perfect pairing of cacaofruit and herbs
cacaofruit smoothies with vegetables

Transform your Smoothies: Cacaofruit’s Perfect Pairings with Vegetables

Looking to elevate your smoothie game? Discover how the tropical sweetness of cacaofruit pairs perfectly with earthy vegetables like pumpkin, carrot, and beet. These unique combinations create refreshing, nutrient-packed drinks that delight the taste buds and inspire new smoothie creations. Dive in and transform your beverages with these wholesome blends.
Zobacz więcej - Transform your Smoothies: Cacaofruit’s Perfect Pairings with Vegetables
Transform your smoothies: cacaofruit’s perfect pairings with vegetables

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