Why multisensoriality
is a must
in your products
Why multisensoriality
is a must
in your products
60% of global consumers actively seek out premium versions of their favorite chocolate confectionery.
61% of global consumers prefer chocolate confectionery products with multiple flavors.
63% of global consumers prefer chocolate confectionery products with multiple textures.
Himalayan sparkling water with a “sound cap” that plays the sound of wind from the Himalayas (NourishCo Beverages, India) - reinforce the origin story of the product by transporting the consumer to the source of the water.
Consumers are looking for experiences
Consumers are becoming more demanding and experimental. They are seeking products that go further than their expectations, that deliver unexpected benefits. Catch the attention of the consumers by upgrading with superior taste, quality and multisensoriality.
According to FMCG Gurus, 74% of global consumers like food and drink products with unusual/exotic flavors and half of them like food and drink products with unusual/exotic textures. Additionally, 73% declared that the reason behind their love for unusual/exotic textures is due to their craving for experimental food and drink products.1 Furthermore, according to our own proprietary study, 70% of global consumers would like to try new and exciting product experiences.2
Sources:
1 FMCG Gurus, 2022
2 Barry Callebaut proprietary study, 2022
How to elevate products from simply "ordinary" to "extraordinary"?
Discover 3 ways to bring multi-sensoriality to your products: through
- Superior taste
- Exciting looks
- and surprising textures.
1 -Taste is always the first criterion
For consumers today, the bar is high when it comes to indulgence. They look for chocolate creations that will truly wow their senses. Exotic flavors or unusual combinations appeal to the novelty-seeking consumers’ palates.
According to our study, 60% of global consumers said that rare, unique or even crazy flavors are a way that chocolate confectionery products can be made more exciting.3
Moreover, 23% of global consumers say that while they choose food and beverages they are influenced by flavors that bring sensory excitement while 26% are influenced by new/unique/different flavors and 22% are influenced by interesting/exotic flavor combinations.4
Sources:
3 Barry Callebaut proprietary study, 2022
4 Innova, 2022
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Starbucks Reserve Roastery (Italy)Serves up over 500 types of coffee including nitro cold brew, carbonated single estate and a dairy free affogato foam. -
Ruby chocolateA new taste experience since 2017, bringing a 4th dimension to chocolate (after iconic Dark, Milk and White) -
Chilli Chocolate bar“A combination of white, milk and dark chocolate in one bar, each with a different level of heat. Try to make your way to the center if you dare!”
2 - You eat with your eyes
Being tasty is not enough anymore - being special is the second part of the equation. Bring a new dimension to your product by playing with colors and layers, shapes and contrasts.
There are infinite ways for the product to stand out from the crowd.
Have a look at the examples below:
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Janice Wong (Singapore)An immersive experience of edible art, flowers glowing in the dark -
Compartes ChocolatierVisual play on chocolate tablets, with decorations, inclusions, toppings, colors and shades -
Martin Diez creationInstagrammable entremet
3 - Texture and touch for a 360° experience
When you eat your food, both taste and texture send signals to your brain. It can totally change your eating experience and influence your senses. Drive sensational creations with a play on texture and combinations such as crispy with smooth, velvety and crunchy, soft, hard and chewy... Read why inclusions make the difference and how texture plays a big role in the tasting experience:
Browse through the taste & texture examples below and find inspiration for your product offerings:
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Talenti layered ice creamLayered ice cream with different textures: crunchy cereals, smooth caramel, indulgent chocolate... -
Soft Serve society freakshakes (UK)All the senses are triggered, decadent appearance and adventurous play on textures -
Reese’s Outrageous Bars (US)Bursting with textures: caramel and crunchy Reese’s Pieces candy surrounding creamy peanut butter and covered in smooth milk chocolate
