Millennials and Centennials are living
a Holistic Lifestyle
Millennials and Centennials are living
a Holistic Lifestyle
Millennials (born from 1980 to the mid-1990s) and Centennials (born in late 1990s and early 2000s) look for products they consider to be healthy and that they can feel good about buying. They vote with their wallets, looking for products that align with their wellness goals but also with their desire to do right by the planet and those around them.
These consumers will be superfans of brands they can trust to deliver on these two key things:
- Taste & nutrition
- Good to others and to the planet
Taste & Nutrition
Taste is of the utmost importance for these consumers. With so many choices on the market, they no longer have to sacrifice taste when eating products they consider to be healthy. They are increasingly focusing on nutrition in an effort to look good and feel good.
According to our research, 66% of North American Millennials agree that chocolate confections need to be “tasty and good for me”. We have also found that 52% of North American Millennials are interested in Organic chocolate confections, compared to just 45% of the total population
Good to Others and to the Planet
In addition to meeting their wellness standards, the brands and products they support must be responsibly sourced as well. Transparent supply chains and sustainability initiatives are a must. These consumers look to balance their personal wellness with the wellness of others and the planet. They do not want to make choices that prioritize their wellness at the expense of others.
According to Innova Market Insights, 3 in 4 global consumers feel that businesses/companies have a responsibility to lead social and environmental change. Our own Barry Callebaut research shows that 56% of North American Millennials want to know more about where their chocolate confections come from and what is in it. This same research also tells us that 38% of North American Millennials say that they actively seek out sustainably produced chocolate confections, compared to just 30% of the total population
