Pioneering brands launching ruby chocolate in 2018 & 2019

Pioneering brands launching ruby chocolate in 2018 & 2019

Brands introduce ruby in their product range, changing the chocolate industry forever with its endless creative possibilities, intense fruity taste and surprising color.

Since its launch in 2017, ruby chocolate has been a breakthrough innovation for many brands around the world, both by consumer and artisanal brands, including Prestat, Baci Perugina, KitKat, Leonidas and Fazer.

Ruby innovation is already making its way across all chocolate segments: pralines, bars, donuts, biscuits and many more. Ruby chocolate is incredibly versatile and can be used for all sorts of categories, just like white, milk and dark chocolate. Its fresh, surprising taste gives all these beloved products a unique twist and a new, exciting flavor experience.

At this year’s ISM, the world’s largest trade fair for sweets and snacks, eleven brands announced the introduction of Ruby chocolate in their products. Pioneering brand Nestlé has successfully created new versions of some of its most iconic products with Ruby chocolate: a new pink KitKat – first launched in Japan and Korea and then introduced on European and American markets – and a limited edition of the Italian praline Baci, both of which have received global media attention. Check out the crowdsourced platform rubychocolate.com to see an overview of launches by brands around the globe and what ruby consumer experiences are trending.

Looking for a new and exciting chocolate experience for your brand? The intense fruity flavor of ruby chocolate makes it a perfect treat. This fourth type of chocolate invites creativity, even more so than any variety ever before, thanks to its bright ruby color and its fresh, fruity notes.

Get in touch to explore ruby as your next innovation

Why consumers love ruby

Ruby is the food trend of 2019 with its unique flavor profile of berry fruitiness combined with luscious smoothness. This fourth type of cacao experience is the ultimate answer to chocolate lovers’ search for an exciting flavor experience, a breakthrough innovation!

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Ruby - A true gift from nature

Ruby is the biggest innovation in chocolate in 80 years. Made from the ruby cocoa bean, it’s a completely new experience.

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How to work with ruby?

Ruby’s fruity taste calls for bold and creative food pairings. But pay close attention when working with ruby to ensure it keeps its original flavor and color.

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Discover ruby chocolate products

Ruby Chocolate Ice Cream Coating

Ruby chocolate, a true gift from mother nature, is now available in an Ice Cream Coating. Its fresh and tangy flavor delivers a new taste experience that consumers will love, with the novel ice cream coating crack of texture.
Ruby provides new pairing horizons for the ice cream market and new tasting experiences in ice cream consumption.

HOW CAN RUBY ICE CREAM COATING BE USED?
It can be used to enrobe or dip ice cream cones or bars

HOW DOES IT WORK IN MANUFACTURING?
It works similar to a white ice cream coating in manufacturing. No additional support is required.