Trends & Insights

Discover the three types of indulgence that will shape the chocolate market in 2025 and download the in-depth report.

Explore the latest concepts, flavors, and trends that are shaping the frozen dessert landscape worldwide.

Discover what drives consumers’ purchase behaviors when it comes to plant-based / vegan / dairy-free sweet products.

Discover the top trends Barry Callebaut sees in European bakery & pastry products and download our reports on what’s trending in North America & Asia as well!

Plant-based drinks and desserts is a growing category. It fits consumers’ desire to enjoy products that are delicious, good for them and good for the planet.

Consumers’ palates have become adapted to more subtle and less obvious tastes, including less sweet flavors. People still want to enjoy life and enjoy food & drinks, but at the same time, they are mindful about their health.