Slice It Up!
Dessert Trends
Out-of-home experiences are still relevant
65% |
of consumers are ordering the same quantity or more of cakes/pies in bakeries. |
Even more, over 60% of consumers report dining out as or more often than before they did previously. Even more, consumers say they continue to visit bakeries for desserts, cakes, and more, amid inflation and health concerns.
Consumers love to celebrate with cakes
Desserts for birthdays and seasonal celebrations are most interesting to them. Approximately 2 in 5 consumers would be enticed to order a dessert in a restaurant if they could see them (real and in pictures), while 72% say decorations or toppings make desserts more appealing.
65% |
of consumers say a premium dessert at a restaurant is worth paying more for. |
Whip up a dessert that's a feast for the eyes
Consumers love chocolate decorations and drizzled sauces for their taste (respectively preferred by 68% and 60% of consumers). Moreover, 61% of consumers prefer desserts that contain chocolate at a restaurant!
64% |
of consumers say that desserts at a restaurant should have toppings or decorations. |
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Source
*Proprietary consumer survey run digitally in the US and Canada in December 2023, n=579 respondents.
