Top Chocolate Trends for 2025 and Beyond
Top Chocolate Trends for 2025 and Beyond
What’s in it for you?
This report will help you:
- Identify the Three Key Indulgences: Explore trends in Intense, Mindful, and Healthy indulgence that will shape the chocolate market over the next 12-18 months.
- Align Product Development: Understand how to create products that meet consumer demand for multi-sensory experiences, sustainability, and health-conscious options.
- Gain Market Insights: Access valuable data on regional market growth, giving your business a competitive advantage.
Key Chocolate Indulgences Shaping the Market
Intense Indulgence
Consumers are seeking bold, rich flavors that provide a multisensorial chocolate experience. This trend is marked by a rise in varied, multi-flavor & multi-texture products, meant for those who crave deeper, more intense chocolate experiences. Brands can capitalize on this by developing products that highlight unique cocoa origins, varied taste profiles, or limited edition flavors
73% | of North American consumers want to try new and exciting chocolate product experiences² |
Mindful Indulgence
The mindful indulgence trend focuses on responsible consumption, where consumers seek products that not only satisfy cravings but also align with their values. This includes ethically sourced ingredients and cleaner labels. Brands that emphasize sustainability and social responsibility can attract consumers looking for treats that make a positive impact.
54% | of North American Gen Z & Millennials consumers think that every brand should have a plant based/vegan/dairy-free chocolate confectionery option² |
Healthy Indulgence
As health-conscious eating continues to influence consumer choices, the healthy indulgence segment is gaining traction. This includes chocolate products that offer different benefits, such as functional ingredients or lower sugar content. Brands that innovate with healthier formulations, such as high-protein or superfood-infused chocolates, can effectively cater to this growing demand.
53% | of North American consumers think that chocolate confectionery products need to deliver more than just being tasty, they also need to align with their health needs² |
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Sources:
¹Euromonitor, 2024
²Barry Callebaut proprietary study fielded online using Qualtrics in August
2023, in Belgium, Brazil, Canada, Chile, China, France, Germany, India,
Indonesia, Italy, Japan, Mexico, Poland, Spain, Sweden, Switzerland, Turkey,
the UK, the US. N= 7697.
